Toni Lopopolo speaks to the Independent Writers of Southern California on Monday, April 1, 7:30 pm, Veterans Memorial Bldg., 4117 Overland Ave. at Culver Blvd., Culver City.

According to Andre Schiffrin, former head of Pantheon Books, “The publishing world has been through more changes in the past 10 to 15 years than it had in the 100 years before that.” And that’s putting it mildly.

Today, E-books, Kindle, and iPad literature apps are poised to “take over” hardcover book publishing as we know it. What new opportunities – and pitfalls – does this present? How has the change from emphasizing professional career authors (e.g., Stephen King, Joyce Carol Oates) to “overnight superstar” reality-TV and celebrity authors changed what – and WHO – editors and agents are looking for? How have the new electronic platforms affected self- and small-press publishing – and how will authors and writers make their living in this brave new world?

With the demise of Borders and Blockbuster, the continued downsizing and “rebootings” of iconic magazines like Newsweek, Variety, and US News & World Report, and turmoil at the remaining major publishing houses – even as the four-year-old Great Recession finally shows signs of beginning to lift – it is more important than ever to find out how to advocate for yourself, how writers will be able to make a living, and how to navigate these game-changers in the 24-hour spin cycle that is today’s publishing world.

IWOSC’s stellar March/early April panel includes top names from every aspect of the industry, from literary agents and booksellers to publicists and social-media coaches and self-publishing gurus (and we’ll be following up on April 29th, of course, with our annual AGENTS PANEL!). They include:

E-MAIL RESERVATIONS REQUIRED — Reservations by email only. Email to make your reservation to this event. Please write “IWOSC Reservation” in the subject line. You will receive a confirming email from IWOSC, and your name will be on a list at check-in. For proof of your reservation, bring a printout of your email or show a smartphone version of your “sent” email or confirmation. Please arrive by 7:15 pm to be seated. Doors open to everyone at 7:15 and people will be admitted as space permits. Reservations close at 5 pm Saturday, March 30.  Walk-ins permitted, if there is space. Information: (310) 773-8075. If you reserve and can’t attend, please notify the office, .

IWOSC, the Independent Writers of Southern California, is a nonprofit association, now celebrating its 30th anniversary, providing support, tools, and resources to help self-employed professional writers in Southern California since 1982.   Please visit us at

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3 Responses to Monday, April 1: Don’t Get FOOLED! THE FUTURE OF PUBLISHING

  1. Rosie Rosenzweig says:

    Is there anyway to get this in Boston? Teleconference or maybe just the transcript? Rosie

  2. Nourman says:

    I signed up for the “challenge” beausce I love Toni Morrison’s work. I know Morrison isn’t everyone’s cup of tea but she is a true storyteller. Whenever someone tells me they are reading one of her books, or rather struggling through, I tell them to hang in there, it’s worth the journey. The Bluest Eye is tough, but there are so many passages that are pure poetry. What Morrison does with words is just amazing. I’m reading The Bluest Eye to be reminded of the pain a young black girl can feel from being unloved beausce of her black skin. I’m reading it to think about how such pain can be eliminated, how a girl like Pecola can have a happy ending, how she can cultivate real, attainable dreams, how she can learn to love herself and her blackness and how we can learn to love her.

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